Managing the News Media -- Manual

The Secrets to Handling the News Media
for only $30

Gain the insights you need for handling the news media by reading this extensive manual, written by Larry Schwartz, someone who has over 30 years experience in the news industry. The table of contents for the manual is listed below. Ordering information follows. You simply can't get this sort insightful guidance anywhere else for this price.

                 TABLE OF CONTENTS

I. Introduction

II. Attitudes and Perceptions

III. The Positive View

IV. Different Kinds of Media

V. Radio

VI. Newspapers

VII. Television

		A. Makeup of the Television Newsroom
		B. News Director
		C. Assignment Manager
		D. Executive Producer
		E. Producer
		F. Reporter & Truth Telling
		G. The Videographer
     
VIII. When to Call

IX. Television and Radio Scripts

X. Newscast Limitations

XI. Targeting the Newscasts

		A. The Early Morning Show
		B. The Noon Newscast
		C. The 5pm Newscast
		D. The 5:30 Newscast
		E. The 6pm Newscast
		F. The 10 or 11 pm Newscast

XII. Phone Technique

XIII. The Story and What Makes a Good One

XIV. Face to Face Contact

XV. Fear of Celebrity

XVI. Home Video

XVII. How to Shoot

XVIII. Becoming a Stringer or Correspondent

XIX. The News Release

		A. Opportunity
		B. Human Factor
		C. The Five W's
		D. Writing
		E. Contact Info
		F. Targeting the News Release
		G. When to Send It

XX. The Internet

XXI. Cable Access

XXII. Workshop Information