Do you really know what the "human factor" is? How do you use the most powerful tool a story can contain to make the newsroom decision makers WANT to do your story. Do you know the categories of stories and where yours would fall in those categories. Why is the word "opportunity" so important in your thinking?

Are there differences that you must know about in handling the different news media? Which TV newscast is really important to you and how do you target newscasts? What do you know about how a newscast is made up and how that might affect your efforts? What's another way to get a chance for your story if it's been rejected? Are News Releases really important? What's the vital elements to know about a news release and how to manipulate them to your advantage? If writing is so important in a news release, why do most people have no idea how to do it and what are the basic,critical rules to follow?

What other avenues for access are there besides television, radio and newspapers? All of the above are just some of the critically valuable information you will learn about through this easy to read training manual. It's distilled from 43-years of news experience by author Larry Schwartz, who was Assignment Manager for one of the best known television stations in the country for 30-years and who worked in radio and television news at other facilities for thirteen years before that. Nothing can replace the practical experience of one who has already "done it all" in the business. It's Larry that people and organizations had to come to when they wanted a story on the air and he was one of the critical decision makers in the newsroom.